As part of a full-scale commercial repositioning, Piedmont Realty Group was looking to attract new tenants to 200 South Orange Avenue by expanding their amenity offerings & elevating their entry experience.

One critical design requirement was to establish a stronger connection from the exterior courtyard to the interior atrium space, in order to create a heightened sense of energy & activity into the interior amenity space in the lobby.

My team, in partnership with SudoMagic, designed a dual-sided, floor-to-ceiling digital experience that transformed a dark connector space into a playful, vibrant & interactive canvas which responded to movement, time of day, ambient conditions within the space, weather, ambient conditions in the space & much more.